Everyone could use a coach, especially one that will help you strategize campaigns to develop immediate cash flow! Don't forget this service when you...

Brand coaching & planning package
Our coaching & planning package will help you understand the tools and strategy necessary to transform your day spa vision into a powerful market position!

This package focuses our coaching and planning time on the following marketing topics...

review and discussion of your present business plan
Generally the first stage in our coaching and planning package, we review and discuss your present business plan, exploring the strategy and offerings while keeping an eye out for any missed revenue opportunities.

brand & market position strategy
It's about who you are, what you stand for and what differentiates you. It's about the market you would like to attract. It's also one of the first areas that we would focus on... brand & market position strategy.

grand opening strategy
Kicking off a new day spa the right way requires a combination of market positioning and enticing publicity. We'll advise you on how a grand opening campaign that utilizes a combination of direct mail, contest drawing, publicity and a web site can drive customers in the doors.

gift certificate sales strategy
Gift certificate sales represent a huge piece of the day spa revenue pie. We discuss the importance of gifting awareness campaigns and strategic partnering to create rapid cash flow. We'll also coach you on the critical factors of presentation, point-of-purchase displays and the latest gift card technology.

product and treatment sales strategy
Should you carry one product line or many? What product line reflects your brand culture most accurately. Should you consider private labeling? How many types of facials should you offer? Other coaching topics include interior design considerations, testing/experience stations as well as the need for retail sales training. What percentage of retail compared to treatment sales are you shooting for?

marketing tools, timetables and budgeting
This is a great opportunity for us to help you understand the marketing methods and tools at your disposal. Which ones provide the best return? How should you contract them? Our coaching will also help you develop a realistic timetable/budget.

Total package fee: $1500.