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NEW! E-mail newsletter services
Looking for an inexpensive way to regularly communicate your spa news, product promotions and specials to your customers?

Day Spa Marketing now offers an e-mail newsletter design and delivery service, that may just be the most cost-effective way imaginable to keep in touch with your customers and grow your business.

E-newsletter design:
With our exclusive service we design a monthly e-mail newsletter customized for your day spa. This "e-newsletter" can contain your latest news, product promotions, coupons, photos, logo, etc.

E- newsletter delivery:
Utilizing state-of-the-art bulk e-mailing technology, we deliver your e-newsletter to your customer e-mail database, potentially reaching thousands, for a fraction of the cost of a traditionally printed and mailed newsletter!

Collecting a customer e-mail database from your POS software:
In order to establish an e-mailing database of your customers we start with your own POS (point-of-sale) software. Most spa software includes a database that provides you an entry field for customer e-mail addresses.
If your front desk has been collecting e-mail addresses you may be sitting on gold mine of thousands of Internet accessible customers! To utilize these e-mail addresses we ask you to export the contact information from your database into a text file format (.txt, tab delimited) that you can put on a disk or e-mail to us. Upon receipt we import the text file into a personal e-mailing database for your spa and place it unto our secure bulk e-mail server. It is from this list that we can now bulk e-mail potentially thousands of your clients at once!

Gathering e-mail addresses from your web site:
We will also help you to continually grow your e-mailing database by programming an e-newsletter signup box for your web site. This feature provides your web site visitors with a means of easily subscribing to your newsletter by directly submitting their address into your personal e-mailing database.
The first time a web site visitor subscribes to your e-newsletter from the signup box they will automatically receive an e-mail confirmation welcome letter. This e-mail confirmation is the best way to authenticate their desired participation, thus avoiding any potential "spamming" issues, and conforming to the latest guidelines for "opt-in" e-mail.
Best of all your e-mailing list is automatically maintained, saving you time and money, since subscribers with one click can easily add or remove themselves from your list at anytime!

Our e-mail newsletter package includes…

Initial setup: $150 (one time setup fee)

• Strategy and consultation session
• File extraction and database setup
• Web site newsletter signup box and programming
• Logo and contact information insertion
• Ongoing List maintenance

E-newsletter design: $250 (per e-newsletter)

• 400-600 word newsletter (writing/promotion supplied by client)
• Light copyediting
• Hyperlinks to your web site pages
• Usage of your logo plus 2-3 supplied photos or graphics
• Coupon area

E-mailing delivery to 3000 or less customers: FREE with e-newsletter design!

• You specify time and day for delivery
• HTML, AOL and text-friendly compatible delivery formats

So, if you have an e-mail database of 3000 customers that’s less than 9¢ per recipient per e-newsletter campaign!

• Promotion copywriting and strategy: By quote
• Web site updating and design: By quote

How do I get the e-mail addresses out of my point of sale (POS) software database?
Most database software allows you to export your contacts. Select the text file (.txt) option in a tab delimited format. Then just e-mail the exported file to us or copy it to a floppy disc and snail mail us.

Can't I just e-mail the customers myself through my own address book?
Most ISP's only allow just 20-30 e-mails to be sent through your e-mail account at a time, which can be a hassle and time consuming process. We bypass these limits by running our own bulk e-mail server.
Our automatic database allows customers to add or remove themselves from your list saving hours of time-consuming database maintenance.

I haven't been collecting customer e-mail addresses but would like to start gathering them through my existing web site, can you set this up for us?
Yes, our e-mail signup box will work with any web site, and is included free in our initial set-up fee. It works great and allows customers to add or remove themselves automatically–no list maintenance required–saving you time and money!

Have any other questions? Like to get started today? Just e-mail us, we'll be happy to help you to reap the benefits of this cost-effective service!